The hotel app is all about improving the guest experience by adding convenience and making the guests stay easier and more enjoyable. Whether it is allowing the guest to view the available spa services in the palm of their hands or actually allowing them to book the appointment. Conversely, the hotel app allows the property to market them in a different and unique way. The hotel app can truly become another marketing channel, maximizing spa revenue and improving the guest experience all at once, even allowing the property to attract additional bookings.
The benefits of the hotel app also extend after check-out by helping to create guest loyalty. Most hoteliers would agree that improving or creating guest loyalty starts by improving the guest experience overall. This is where the hotel app can be used to achieve that goal; whether it is offering remote check-in, the ability to book directly on the app or simply offering a local area guide that can be used without a cell phone connection.
Taking things one-step further, the mobile app can be used to encourage guests to post reviews. For instance, after a guest receives a massage at the spa, we can send them a push notification encouraging them to share their experience on Facebook. Another scenario might be sending a push notification to guests after they check-out encouraging them to post a review on TripAdvisor. This is a great way to increase exposure for the hotel, and ultimately drive more room nights; especially given the fact that online reviews are one of the primary factors guests look at when deciding where to book their next stay.
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